Articles

Home Staging 101: Nine “Do’s” and “Do Not’s” to Live By

Tuesday, February 26th, 2013

One of the perks of my job is that I get to spend time with energetic, motivated home staging professionals. Many are just getting started, full of energy, full of life & excited to begin a great new adventure. In our conversations, I am often asked for “quick hitting” advice which can put into action immediately. Here is some of the advice I provided:

DO go …

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Home Staging 101: The Best Time to Buy or Sell a Home

Tuesday, January 15th, 2013

As a home stager, it’s your job to understand the real estate market. This understanding allows you to better serve your clients, whether that means homeowners, real estate agents, or both.

To that end, Time Magazine recently published an article discussing the “best times” and “worst times” to list a house or make an offer. This information will help keep you plugged in to the …

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Home Staging: Ten Resolutions for Success in 2013

Monday, December 31st, 2012

We’ve been discussing strategy for the New Year recently, and since 2013 is upon us, I thought i would close out the year with some of New Year’s resolutions for you to consider!   If you have thought about building a successful business; Ask yourself do you have all the skills, knowledge and abilities necessary?  These resolutions will help!

1) Make a list of your best referral …

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The State of the Market: Real Estate Shows Signs of Strength, Can Home Stagers Capitalize?

Tuesday, November 13th, 2012

Everyone who works in real estate knows, business heats up and cools down based on the strength of the economy as a whole. When the market is growing rapidly, there are opportunities left and right for realtors, agents, and of course home stagers. On the other hand, when the market slows down, it can be much tougher to earn an income. For people South of …

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Home Staging 101: Don’t Try to Grow Your Business by Undercutting the Competition

Tuesday, November 6th, 2012

I am constantly amazed by how many business owners, in a variety of industries, try to grow their businesses primarily by undercutting the competition. It is a common mistake many home staging professionals make, so today I thought I would explain why this is ultimately a losing strategy.

First, let’s talk about how it happens. I’ve spoken with many home stagers who explain their strategy this …

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Home Staging 101: You Control Your Future

Saturday, September 29th, 2012

Do you ever feel like your life is out of your control? I’m not even talking about business here, I’m talking about life in general.

I know I have felt that way in the past!

It’s natural to feel overwhelmed and powerless when  it seems like you’re a passenger on a runaway train that threatens to run off the tracks. The feeling can be the same whether …

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Home Staging Success: Do Your Best… and Forget the Rest

Tuesday, September 25th, 2012

Running a business – any business – can be very stressful at times. Between managing employees, keeping customers happy, and trying to pay the bills, there is plenty for a business owner to worry about on a daily basis. Home staging is certainly no exception – stress is a fact of life. But while it’s normal to experience stress from time to time, when stress …

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Three Reasons Investing into Your Community is the Right Thing to Do… and Also Good for Business

Friday, September 7th, 2012

You probably know, at least in an abstract sense, that “investing into your community” is a good thing to do. But have you ever stopped to consider the impact that you, as a business owner, can make?

You’re in a unique position, and it’s important that you leverage it. You have the ability to make a profound impact on the lives of your employees. You have …

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Lessons from the London Olympics

Wednesday, August 29th, 2012

The 2012 Summer Olympics drew to a close in London earlier this month. Billions of people, around the globe, tuned in to watch the events—which were inspirational as always. One of the most remarkable aspects of the Olympics is the way that it seems to bring the whole world together. Sure, each country is competing to win as many medals as they possibly can, but …

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Four Reasons A Home Staging Business May Be Calling You

Friday, August 24th, 2012

If you’re thinking about starting a home staging business but aren’t sure whether or not you really want to do it, let’s have a virtual chat.

First, you need to know what home staging is NOT. It is NOT:

  • a magical cash cow that will turn you into a millionaire with little work on your part.
   

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I had heard great things about the organization by alumni as well as have had great discussions and assistance from Liz and Linda. They have always been there to answer any and all my questions, they are polite and super efficient…

I HAVE RECOMMENDED THIS COURSE IN THE PAST. THIS WAS A REFRESHER AND IT WAS A VERY POSITIVE EXPERIENCE FOR ME. IT WAS GREAT TO SEE NEW PEOPLE STARTING THE JOURNEY AND IT WAS EXCELLENT TO REVISIT THE MATERIAL (YOU RETAIN THE MATERIAL MUCH EASIER WHEN YOU GO THROUGH IT THE SECOND …

Last year I enrolled in a staging program which was very widely advertised and cost a little less than the CSP 3 Day Course. You know that saying “You get what you pay for”…?

I am an alumni of Certified Staging Professional. I would like to express my thanks to Nairn Friemann (CSP® Instructor), and CSPI™ Business Training Academy taught at Purchase College, NY for the opportunity of partaking in their three day home staging course last year.

This year, I enrolled in the course again as a refresher, and …

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