Home Staging Secrets: Focus on the Benefits to Succeed in a Down Economy
2012 is here… but for many, the economy feels just like it did in 2011. And 2010. And 2009. You get the point. While economists seem to think that things are on the upswing, the reality is that home staging professionals must deal with a market that has limited spending power.
And when an individual or family chooses to sell their home, they are often in a cash crunch. As a result, they are extremely reluctant to spend anything more than they must on the process of selling.
So as a staging professional, how can you persuade such customers to utilize your services?
You must demonstrate the value you offer and the benefits your services provide.
Explain that home staging is a short-term investment with a proven return. As you know, sellers who choose to stage their home typically sell for a significantly higher price than they otherwise could have—paying for the cost of staging several times over. Emphasize this point to potential clients!
Explain that home staging will expedite the process of selling, as well as bring in more money. Many sellers are in a rush, as you know. During the summer, families are typically in a hurry to relocate before the start of the next school year. Professionals are often forced to relocate for work. Therefore, the fact that your services can help them sell more quickly is very valuable. Drive the point home!
Even in the strongest of economies, no consumer is going to willingly part with their money if they don’t see the value. In our current struggling economy, demonstrating value is even more important. Don’t waste your time going over the details of the process or sharing information until you are certain that the potential client recognizes the value in what you do.
At CSP International™, we specialize in helping staging professionals to market themselves effectively. If you’d like to learn more, please get in touch with us today!