Understand Your Audience: How Men and Women Approach Home-Buying Decisions Differently

I recently came across a very interesting and revealing survey conducted by Coldwell Banker. The survey offers insight into the very different ways men and women think and feel about their homes—and therefore, the different ways in which they will approach the home buying process. As a home stager, this information will help you to better understand your audience:

Women Take Charge of Making a House a Home:

  • Over half of women (54 percent) say that they take the lead when it comes to decorating.
  • However, younger men play a larger role in décor decisions than their older counterparts. Forty-eight (48) percent of younger respondents, age 18-44, say decorating is mutual; this decreases to 36 percent for respondents 55 and over.
  • Women also cook it up in the kitchen. Sixty-eight (68) percent of women say they are the “primary chef” for their household. Not to be outdone, some men are also putting on the apron – occasionally.  Nearly a quarter of men (23 percent) say cooking is their job.

Age Changes How Men and Women Feel ‘At Home’

  • Sharing financial decisions may get easier over time. Fifty-four (54) percent of people age 18-44 say major financial decisions are mutual, compared to 60 percent of those 45-54. This increases to 70 percent for people 55 and over.
  • Interestingly, as age increases, so does contentment with the current status of the home. Almost half (45 percent) of those older than 55 say they are very happy with their home just the way it is, compared to 25 percent of those age 18-44.
  • More men seem to be focused on making significant changes to the home (9 percent) compared to women (5 percent).

The article goes on to list several tips for couples seeking to balance their differing priorities:

  • Each person should come up with a list of a few things that are most important and then come together as a couple to decide on a list of the top three to five things that are important for the home. 
  • When looking for a home, communication is key.  Consider designating a point person for different aspects of the home-buying process, so that information is not delayed or communicated to just one part of the couple.
  • Don’t get too many people involved; typically more people means more stress and what is most important is that the couple is happy with the decisions being made.
  • Don’t forget to have fun! Remember that this home will be the place to build memories and a life together.

At CSP International™, a primary mission is to provide stagers with the information they need in order to achieve real results for their clients. It’s important that you are aware of the way by which prospective buyers prioritize and make decisions. For more information, or if you’d like to learn more about our services, please feel free to get in touch with us today 905 984 6955 or 1888 STAGING!



   

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