Were you at RESA convention? Did you submit a RESA award nomination? Did you enter to win a CSP International award? If the answer to any of these three questions is no, NOW it is time to rethink your business strategy for 2012/2013. The creative collective.com.au says “Business awards offer many benefits to enhance your business's performance and profile and are definitely not something to shy away from. Whilst not everyone can be a winner, half of the chance of winning is in the entering and whether you win or not, the entire experience from penning the first word of the application to the awards ceremony and dinner can be an excellent introspective/reflective experience.”
We are often our own toughest critic. Many stagers believe “my works not good enough” however would a client pay you if it wasn’t? Sure it takes work, as any worthwhile venture does. The satisfaction comes from recognizing and celebrating our achievements which we do not do enough of. Plan now to make 2012 -your year to shine. PLAN now to work on material for the award criteria and pull together your application for International Masters Designation! LEVERAGE YOUR MARKETING! The creative collective.com.au says “Business awards offer many benefits to enhance your business's performance and profile and are definitely not something to shy away from. Whilst not everyone can be a winner, half of the chance of winning is in the entering and whether you win or not, the entire experience from penning the first word of the application to the awards ceremony and dinner can be an excellent introspective/reflective experience.”
As the world's business environment becomes increasingly competitive and businesses question their return on investment for their marketing dollar, the strategic value of entering business awards can be an excellent way to gain a competitive edge over your competitors whilst increasing your profile and opening the door to further opportunities. Hollywood stars vie for Oscars. Musicians vie for Emmys and Grammy’s So why shouldn't you as an ambitious, driven, savvy business owner vie for your slice of the accolades too? Choose your award program in alignment with your business direction.
Bottom Line of Award Winning Companies: A research study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.
And if you really just can't afford the time to put something together, hire a company or person to assist you to put together your application, whether it's adding design flair, critiquing your writing or pulling the whole thing together from start to finish, what ever it costs you may well come back to you many times over in business if you are successful.
Do Awards Offer Value to Small Business?
The benefits of business awards for small businesses are similar to large companies with several exceptions and with small business being such a big part of many business communities; it's an important point to note. Often small businesses will struggle to establish recognition and credibility in the inter-state or international marketplace but a business award win or nomination can open doors and have a greater impact on the growth of a smaller company.
Do not underestimate the power of entering awards. Your company will gain: a critical view of your operations, a challenge to improve and an opportunity for a moment of fame and lots of recognition. Ccongratulations to this year's CSP International and RESA award winners! Leverage the marketing power. See you at the TOP!
Home Stagers: Don’t Waste Time & Resources Marketing to Those Who Aren’t Aware of Their Needs
I heard an interesting statistic this week which I wanted to share with you. Typically, 90% of the people who are facing a challenge or a problem don’t realize it. 7% are vaguely aware that something may be not quite right… and only 3% are aware of the problem and are actively searching for a solution. This concept is very relevant to you as a home staging professional.
This concept is very relevant to you as a home staging professional.
You and I know otherwise, but 90% of home sellers don’t realize that they are likely to sell their home for far too little money. They don’t know that it is going to take them longer than it has to. Home staging simply isn’t on their radar screen—despite the fact that they would benefit tremendously from these services.
7% of home sellers are aware that their house isn’t going to sell for as much as they’d like, and that it may be a longer, more difficult process than they were hoping for.
And finally, the remaining 3% are well aware of the challenge that they are facing and are actively looking for a solution.
Knowing this, how should you allocate your marketing resources?
CSP Academy International Masters™ of Real Estate Certification is NOW available to ALL stagers!Non CSP graduates can earn the designation by achieving 75% or higher on an equivalency exam and meeting the experience requirements. Read More…
CSP International Academy 12 Hr Marketing Advantage™ Tele-Camp is available to all stager for $599 (12 sessions with LIVE Marketing Coach) CSP graduates access this complimentary program as part of the CSP Certification. Read More…
ALSO CSP International Academy is about improving skills of all stagers; you don’t have to be a CSP graduate to participate in Academy Webinars and continuing education programs. However, CSP graduates do receive preferred rates and additional opportunities. Read More…
Certified Staging Professional Entrepreneurs Sweep the Real Estate Staging Association Convention Awards
(St. Catharines, ON) February 7th, 2012 – CSP International Training Academy graduates of the Certified Staging Professional Program take home nine Real Estate Staging Association Awards (RESA) during the RESA Convention in Las Vegas, NV.
RESA Convention was well represented by CSP graduates, CSP Instructor and celebrity Cathy Hobbs, formerly an HGTV Design Star Finalist (Season 6) was the keynote speaker educating everyone on “Getting PR and Getting Noticed!”, CSP Instructor Jackson West shared how to “Rev Up Your Redesign Revenue” and CSP Director of Marketing, Angela Brooks had everyone rating their business with “Your Business on Juice!” Marketing Model.
“Supporting your trade association is a must if you want to see your industry grow.” says Christine Rae, President of CSP International Training Academy and the first recipient in the staging industry to receive the RESA Lifetime Achievement Award for her innovation, leadership and work to promote and grow the industry “While the awards are an amazing validation of our entrepreneurs dedication to the work, we feel honored to be part of their success; we have made it our company vision to provide support, mentoring programs and ongoing and continuing education so that they can excel. We are so proud.”
“With 13 CSP finalists announced in December, it is thrilling to know nine awards were given to graduates of the CSP program. They have worked hard and deserve acknowledgement for their accomplishments” says Angela Brooks, Director of Marketing for CSP International Training Academy and VP RESA Canada. “All the winners of the RESA Annual Awards should be proud and I encourage those who didn’t take the time to enter this year to start preparing now, so time is not an obstacle to celebrating your business success.”
The 2012 CSP RESA Finalist & Winners are as follows:
Christine Rae - Winner: 2012 RESA® Lifetime Achievement Award – 1st time
Nairn Friemann – Winner: 2012 RESA® Professional Stager of the Year
Nairn Friemann – Winner: 2012 RESA® Overall Professional Stager of the Year
Christine Rae - Finalist: 2012 RESA® Innovator of the Year™
Tammy O'Brien - Winner: 2012 RESA® Innovator of the Year™
Pineapple Interiors – Winner: 2012 RESA® Company of the Year™
Kelly Peletier – Finalist: 2012 RESA® Best Occupied Staging Canada
Nancy Hoag – Finalist: 2012 RESA® Best Occupied Staging Canada
Kristy Mattiazzo – Winner: 2012 RESA® Rookie Stager of the Year Finalists
Kristy Mattiazzo – Winner: 2012 RESA® Overall Rookie Stager of the Year Winner
David Cieslak – Finalist: 2012 RESA ® Professional Stager of the Year Finalist Region 2 Midwest
Kerry Roth – Finalist: 2012 RESA® Professional Stager of the Year™ Region 4 West
Maureen Bray – Winner: 2012 RESA® Professional Stager of the Year™ Region 4 West
Joanne Abrahams – Finalist: 2012 RESA® Professional Stager of the Year™ Finalist Region 5 Canada Midwest
Kelly Peletier – Finalist: 2012 RESA® Professional Stager of the Year™ Finalist Region 5 Canada Midwest
Monica Stanciu – Winner: 2012 RESA® Professional Stager of the Year™ Finalist Region 5 Canada Midwest
Certified Staging Professionals Instructor, Nairn Friemann, Honored as RESA 2012 Professional Stager of the Year
New York, NY. February 9, 2012: Nairn Friemann, President of Ingenuity & Pizzazz, Inc. in New York City, and Certified Staging Professionals Instructor, was selected as the RESA 2012 Professional Stager of the Year. The RESA Professional Stager award was presented by the membership of the Real Estate Staging Association at the 2012 International Home Staging Convention awards banquet on February 1, 2012 in Las Vegas, Nevada.
The Real Estate Staging Association is the member run trade organization for professional stagers in North America. They provide support services and educational resources for stagers in addition to Realtors and consumers. For more information visit the RESA website at www.RealEstateStagingAssociation.com
“I am so excited and appreciative to receive this prestigious award. It is also so gratifying to see how far our home staging industry has come in the past ten years!” said Friemann in accepting the RESA honor.
RESA recognized home staging professionals in chapter, state and regional leadership positions. Professional home stagers in 5 regions throughout North America received awards in both Rookie Stager of the Year and Professional Stager of the Year categories. RESA also recognized a Staging Realtor of the Year, Innovator of the Year, Product of the Year and several other categories.
“Nairn Friemann was selected by her home staging industry peers and we are honored that Nairn has been recognized for her contributions to our industry”, said Shell Brodnax, President/CEO of RESA.
As president of Ingenuity & Pizzazz, Inc., Nairn has collaborated with sellers and agents on the staging of over $600 million in real estate. “My specialty is transforming the ordinary to extraordinary with my ingenuity and pizzazz, but my focus is always on results – achieving a quick and profitable sale for my clients! I offer a full menu of home staging services and customized action plans to support each client’s budget and needs. My clients have called me a magician and miracle worker, but I know the magic and miracles happen because of my talent, professional training, extensive experience, high standards and very hard work.”
“It is also my pleasure to be able to share my expertise with hundreds of new home stagers, as an instructor for Certified Staging Professionals. the leading home staging training program. Nairn offers CSP home staging training classes in New York City, at Brookdale College in New Jersey, at Purchase College in Purchase, NY, in Connecticut and in Montreal.
For more information about Nairn Friemann and Ingenuity & Pizzazz, Inc., visit www.ingenuitypizzazz.com and contact Nairn at 917-952-4669 or firstname.lastname@example.org.
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Sincerely, Christine Rae
CSP International Business Training Academy
Watch for Christine's Newest Book Launching March 8th!
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Available across North America, the CSP™ Certified Eco–Professional Program for Real Estate Professionals, Home Stagers, Decorators, Contractors and Business Owners is designed to educate corporations, business professionals and individuals on the topics of sustainability, energy saving & green build science.
Completion of this 4 part webinar will give you the knowledge to initiate energy savings that can far surpass the investment in the program and, most importantly, address why these things matter! Learn More...
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