As the days shorten and darken, and the weather changes throughout most of North America, the challenge for stagers is how to make property appealing even when people prefer to stay indoors!
A property worth showing deserves the special talents of a professional stager who knows how to create curb appeal in winter, or bring buyer attention and value to an amazing patio, even though it is under three feet of snow. A professional stager will know the answer to how to stage property during the holiday seasons as well.
The truth is the majority of houses sell for reasons which require tactful, diplomatic, communication skills – events like divorce, death, job transfer, job loss, and financial strain. Working with a professional stager who knows how to apply staging "magic" as therapy for stressful situations, with great communication skills to help the client move on with their lives, is vital.
In an industry which is still growing its value recognition, having a certified staging professional on your team is smart sales and marketing strategy! Invest the time to explore avenues to build synergy for market success and profitability.
The CSP® program is designed as a blueprint for success; building a business by working with teams then expand to be like a broker in real estate. Step by Step you build the business.
There is a CSP® class coming to you soon. Let us help you live the life you are dreaming about...
Home Staging AND the Day of the Week You List Your House is Important – Choose Wisely!
Everyone is familiar with the old adage of real estate – Location, Location, Location! Of course when you’re trying to buy a property, there are more issues to consider than just that one, such as price, size, condition and schools and amenities, proximity to major roads or public transport, age… the list goes on, and varies from buyer to buyer.
CSP International philosophy is to always look at home staging from the business perspective. Graduates care significantly, analyzing the real estate market and factoring it into the equation, for every client to position the property for a successful sale. A recent study by HomeGain illustrated the average cost investments of certain home staging projects, and the subsequent return of that expense, once the home sold.
But what about the seller? Surely, there must be some tactical factors for them to consider too. Here at CSP International Business Training Academy, our students are taught the ways to maximize a seller’s chance of selling their property as quickly and profitably as possible. HomeGain released stats supporting a 569% ROI from the investment of professionally staging your property. Again, some things go without saying – you should clean your house prior to potential buyers coming, and make repairs to faulty fixtures – and then there are some factors which are not so obvious. For instance, flow, maximizing sif rooms AND the day of the week you put your house on the market is also significant, according to a recent study in the Redfin Blog. Who would have thought!
The people at Redfin noticed listings were dispersed fairly evenly through the week from Monday to Friday, but with a noticeable drop-off on Saturday and Sunday. So far, nothing too remarkable. They conducted further research to see whether there was any correlation between the day a property was first listed, and how quickly the property was actually sold. After analyzing more than one million listings, from across the country, spread over the last twenty-one months, the main conclusions are:
Homes listed on Sunday get marginally more online views.
Homes listed on Friday are toured 19% more.
Homes listed on Friday or Thursday sell for slightly closer to original list price.
Homes listed on Friday are 12% more likely to sell in 90 days.
So, although those properties listed on a Sunday get “marginally” more hits online, it seems like Friday is the best choice. Friday listings get toured more often, and that leads to the increased likelihood of a sale. Redfin has some suggestions as to why this may be the case, they mostly focus on the fact that the majority of house touring is done on Saturdays and Sundays. (There are two and a half times more tours on the weekend than during the week). So, it stands to reason that the most-recently listed properties will be freshest in the memories of potential buyers. If you’ve ever been to the website Craigslist, you’ll know that listings move very quickly. Something that’s at the top of the page one minute may be bumped off the page hours later. The real estate listings sites are similar – something that’s listed on a Monday will have pushed back from page one by the end of the week, and that’s when more people are looking at the sites.
Another explanation for the increased likelihood of a sale is that, since more people see a property after it’s listed on a Friday, there is increased competition amongst interested buyers, and this leads to both a better price, and a confirmed sale within that three-month window.
So next time you want to sell a property, be sure to plan ahead, hire a Certified Staging Professional on your team so the property is market ready by Friday
"I Am A Successful Certified Staging Professional!"
This month's Featured Stagers share what being a staging professional means to them!
CCSP, Formerly in real estate development and construction... now a stager!
"To me, being successful is to know that I am needed, and to be able to make a difference in the lives of many people, whether they are clients, friends or family."
CCSP, A Senior Estimator, then Interior Designer... now a stager!
"Success is setting goals with an intention to achieve them. Never try to achieve success, always intend success and it will come. Success to me is not factored on magnitudes of money, but on happiness. If I can do what I love to do on a daily basis and put a smile on other people's faces along the way while living a comfortable lifestyle, then I have achieved success."
CSP International Business Training Academy Teaches Important Long-Term Entrepreneurial Skills
I recently read an interview with Robert Kiyosaki, the author of ‘Rich Dad, Poor Dad’, and something he said really resonated with me.
“The problem is most people don’t build the business; they build themselves a job. They’re self-employed and that’s the problem. Businesses by definition must have integrity. Integrity means it just holds its shape and it can operate without you.”
In this quote, Kiyosaki, who has co-authored a book about entrepreneurship with none other than Donald Trump, really gets to the root of one of the biggest issues in business at the moment. A lot of entrepreneurs are primarily concerned with getting themselves a job, a relatively short-sighted aim that will help fulfill short-term goals. What should be more important is establishing a strong business base. That way, they can not only be in charge of their own futures, but they will also be boosting the economy by generating more jobs than just their own.
Very few businesses can survive with just one person doing everything; if every new company hired three additional people, to take care of accounting, secretarial duties, etc., the recession would be over. Entrepreneurs who think beyond themselves when setting out onto new ventures, are more likely to thrive.
Real Estate Design Expert Christine Rae Publishes New Blog Discussing How Her CSP International Business Training Academy Provides Entrepreneurial Skills To Students
Christine Rae, President of CSP International Business Training Academy, a Home Staging Training company, writes about developing long-term business strategies, and how a staging certification through CSP can help achieve that.
Orlando, FL – November 8, 2011 – Christine Rae, President of CSP International Business Training Academy, a Home Staging Training and Real Estate Strategy company, recently published a blog on her website (http://www.stagingtraining.com) about the importance of long-term planning in business development. The blog titled “CSP International Business Training Academy Teaches Important Long-Term Entrepreneurial Skills” references an interview with famed entrepreneur Robert Kiyosaki, who claims that most entrepreneurs are more interested in building themselves a job, as opposed to a sustainable business with longer-lasting prospects.
Christine writes, “What should be more important is establishing a strong business base. That way, they can not only be in charge of their own futures, but they will also be boosting the economy by generating more jobs than just their own.”
Certified Staging Professionals trains home stagers through a comprehensive course of study that includes 3 days in a classroom, 4 weeks of home study and 6 weeks of hands-on market coaching. CSP is also a resource for Realtors and home sellers to find and hire graduates of this highly accredited staging education program, for assisting them in successfully closing their real estate sale.
For more information on how you can earn your CSP International Masters of Real Estate Staging – Read More.
From Robert Kiyosaki, Author of "Rich Dad, Poor Dad"...
"The problem is most people don’t build the business; they build themselves a job. They’re self-employed and that’s the problem. Businesses by definition must have integrity. Integrity means it just holds its shape and it can operate without you. If the business needs you, it doesn’t work. If Donald shut Trump down today, it would still work. If I shut down Rich Dad today, it would still work."
Certified Staging Professionals who follow the CSP process succeed. Michael E. Gerber says if you are always doing, doing doing you have a job not a business. Work on the business not in the business is key to success.
Subscribe today and have the Staging Standard Magazine delivered to your door today!
SPECIAL NOTE: CSPs and CSP International Masters visit the CSP Business Resource Centre to learn how to customize the magazine with your photograph, logo, and have it delivered directly to your potential clients for only about $74 per 50!
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I invite and encourage you to share this month's newsletter with your friends, colleagues and clients.
Sincerely, Christine Rae
CSP International Business Training Academy
Free Information Package "Advanced Decorating Certification"
"Forget what you thought you knew about decorating! From colour theory to working with fabrics and integral elements of design, Cheryl delves deep into the concepts and gives you tools you can put to use immediately; an excellent educational experience and a great foundation for expanding your business into restaging!" Sandra Porter
"Cheryl Cousin's CSP Staging For Living class is a must for anyone wanting to expand their staging business to include decorating and redesign. She is an exceptionally talented decorator with a wealth of knowledge of her industry. Cheryl made the classroom instruction and field trip fun, challenging and rewarding, and the tips and ideas she shared were invaluable. I was in total awe of Cheryl's skills as a decorator, and I'm convinced there is not a single room she can't make beautiful!" Susi Pereira - Well Dressed Home