Category Archives: Articles

Home Staging 101: Nine “Do’s” and “Do Not’s” to Live By

One of the perks of my job is that I get to spend time with energetic, motivated home staging professionals. Many are just getting started, full of energy, full of life & excited to begin a great new adventure. In … Continue reading

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Home Staging 101: The Best Time to Buy or Sell a Home

As a home stager, it’s your job to understand the real estate market. This understanding allows you to better serve your clients, whether that means homeowners, real estate agents, or both. To that end, Time Magazine recently published an article … Continue reading

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Home Staging: Ten Resolutions for Success in 2013

We’ve been discussing strategy for the New Year recently, and since 2013 is upon us, I thought i would close out the year with some of New Year’s resolutions for you to consider!   If you have thought about building a … Continue reading

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The State of the Market: Real Estate Shows Signs of Strength, Can Home Stagers Capitalize?

Everyone who works in real estate knows, business heats up and cools down based on the strength of the economy as a whole. When the market is growing rapidly, there are opportunities left and right for realtors, agents, and of … Continue reading

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Home Staging 101: Don’t Try to Grow Your Business by Undercutting the Competition

I am constantly amazed by how many business owners, in a variety of industries, try to grow their businesses primarily by undercutting the competition. It is a common mistake many home staging professionals make, so today I thought I would … Continue reading

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Home Staging 101: You Control Your Future

Do you ever feel like your life is out of your control? I’m not even talking about business here, I’m talking about life in general. I know I have felt that way in the past! It’s natural to feel overwhelmed … Continue reading

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Home Staging Success: Do Your Best… and Forget the Rest

Running a business – any business – can be very stressful at times. Between managing employees, keeping customers happy, and trying to pay the bills, there is plenty for a business owner to worry about on a daily basis. Home … Continue reading

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Three Reasons Investing into Your Community is the Right Thing to Do… and Also Good for Business

You probably know, at least in an abstract sense, that “investing into your community” is a good thing to do. But have you ever stopped to consider the impact that you, as a business owner, can make? You’re in a … Continue reading

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Lessons from the London Olympics

The 2012 Summer Olympics drew to a close in London earlier this month. Billions of people, around the globe, tuned in to watch the events—which were inspirational as always. One of the most remarkable aspects of the Olympics is the … Continue reading

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Four Reasons A Home Staging Business May Be Calling You

If you’re thinking about starting a home staging business but aren’t sure whether or not you really want to do it, let’s have a virtual chat. First, you need to know what home staging is NOT. It is NOT: a … Continue reading

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