Real Estate Staging: This is a Business, Not An HGTV Makeover Show!
The real estate staging business is far from decorating. It’s about business; about real estate. It’s about making a sale. It’s about marketing a client’s home for a successful real estate contract, high ROI and closing. That’s what my business trains you to do well. At the CSP International™ Business Training Academy, graduates learn this concept in great detail. The distinction is very important.
When thinking about property for sale, it’s critical to consider it as a marketable commodity rather than a place of residence. This is significant for the seller also. Rather than their home continuing to function as the place of solace and comfort it has been for years, it must be considered as sellable product to be marketed to buyers for all of its compelling features. This is, often, a challenging transition of thought. But that’s what staging is all about.
Once you have shifted your thinking, your actions will change accordingly. Rather than selecting a new paint color which appeals to your own personal taste, you’ll choose one based on a psychological strategy for which hues attract the targeted buyer for your client’s home. Similarly, you’ll think differently about the real estate sale process. The rooms throughout the house should convey the message that the buyer can have the lifestyle of their dreams. This could mean that the knitting hobby room would be better shown as a great space for at-home yoga.
Shifted thinking leads to fast home sales!