Christine Rae, Founder and CEO of Certified Staging Professional International Business Training Academy, an educational program for home staging consultants, responds to real estate reports on the current home sales marketplace.
St. Catharines, Ontario – September 16, 2011 – Christine Rae, Founder and CEO of Certified Staging Professional International Business Training Academy, recently published an article on her website www.stagingtraining.com that relates the metaphor of classic film, Wizard of Oz, to encourage real estate professionals to make the best of the economic slump. The article, titled “The Yellow Brick Road to a Successful Home Sale” argues that the power of professional home staging can distinguish a for-sale home from its competition, especially in a down market.
Rae writes, “Unfortunately, many people are clinging to the hope that our economy will return to pre-recession business. We’re uncomfortable with the competitive marketplace in which we are working, and we’d like for our jobs to get easier. The truth is, however, our current economic state has become the marketplace’s new “normal.” The quiet and comfortable surroundings of our “Kansas” home are long gone. But there is a “yellow brick road” we can follow to a better business – professional real estate home staging.”
“Just like merchandising products in a retail store, proper home staging techniques will display the product that is your home in a way which will strategically position it for sale. Through the use of professional staging techniques such as furniture positioning, color stratification, organization, and more, any property can be set apart from the competition. Despite the slow flow of qualified prospective home buyers, property gets a distinct marketing advantage,” reports Ms. Rae.
Certified Staging Professional trains home stagers through a comprehensive course of study that includes 3 days in the field and classroom, 4 weeks of home study and 6 weeks of hands-on market coaching. CSP is also a resource for Realtors and home sellers to find and hire graduates of this highly accredited staging education program, for assisting them in successfully closing their real estate sale.
The entire article can be found at https://www.stagingtraining.com/articles/the-yellow-brick-road-to-a-successful-home-sale.php
To learn more about Christine Rae and Certified Staging Professional, please visit https://www.stagingtraining.com.
About CSP International™™ Business Training Academy:
CSP began as the brainchild of its founder and president, Christine Rae. A long-time corporate executive, Christine began with the CSP program and a goal of bringing her penchant for high standards and business ethics, together with her knowledge of design and the real estate industry to an industry without a map. Her own extensive training came from across North America including New York City, California, Texas and the Carolinas. From her research Christine knew there was a need for a distinctly different approach to staging. Growing from one course to a complete school with several physical locations and 15 well trained instructors, the CSP program is the leading global source for finding highly trained stagers and is the primary destination for anyone wanting to become a stager, it is the company more real estate agents turn to, on behalf of their clients. They are a Canadian success story for sure but no longer strictly Canadian having expanded to the United States in 2006 and Australia in 2009. The program has been translated into Mandarin; Global license opportunities currently under review include China, Germany and France.
About the CSP® designation:
The CSP® designation is recognized by real estate professionals, builders, home stagers, decorators and home sellers for its brand reputation of excellence. The designation identifies home staging consultants who have achieved certification in the staging industry which included quality hands-on training with vigorous testing, apprenticeship, business process and ethics.
About Christine Rae:
Christine Rae, founder and president of the CSP International™™ Business Training Academy, is well-known and well-respected for her work in the Real Estate Staging industry, author of Home Staging for Dummies, a small business growth expert, international speaker, trainer and developer of EcoStaging® Her passion for staging, décor, the green movement and successful entrepreneurial ventures is satisfied with her desire to help people. Her talents are reflected in the success of the Academy. Christine’s dedication to excellence has developed CSP into an international success and into more than a training program – the CSP International™ Academy is a sustainable resource for continuing education, professionalism & a support network to its graduates.